Grow & Market
E-commerce Marketing: Where to Actually Start
A store with no traffic makes no sales. Here is how to think about marketing so you spend effort where it pays.
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A store with no traffic makes no sales. Here is how to think about marketing so you spend effort where it pays.
Search traffic is free and high-intent. Here is how online stores earn rankings that bring in buyers month after month.
Email consistently out-earns every other e-commerce channel, and it's the one audience you truly own. Here is how to use it.
Social can drive real sales for the right products, or eat endless hours for nothing. Here is how to make it work.
Done right, content brings in searchers, builds trust, and sells. Done wrong, it's busywork. Here is the difference.
Most people who add to cart never buy. Here is why they leave, and how to win back a meaningful share of them.
Winning a new customer costs far more than keeping one. Here is how to build repeat business that compounds.
Ads can scale a store fast or drain your budget with nothing to show. Here is how to run them so they actually pay.
You can drown in store data or focus on the few metrics that drive decisions. Here are the ones worth watching. For additional background on this topic, consult Google for Retail.